It’s very simple to radically transform your business, but it’s not easy.
I’ll get to that in a second…
A lot of business owners worry about the competition.
And I’d be lying if I didn’t do it at times, but have drastically improved in that area.
You could compete on price, service, guarantee, etc.
There are many ways to differentiate yourself. In the eCommerce space, a lot of marketers differentiate themselves on price, which is an eventual race to the bottom.
Same thing with service providers, they compete on price in hopes to win the “deal/contract/client”. And so many of them do this, which in turns, INCREASE their competition, at the bottom.
And I know this, because I battled to the bottom for YEARS. Selling a website for $79 ain’t no way to make a living!
The one way I have found over the last 9 months that attracts people to you like a moth to a flame is…
Be Your Unapologetic Self
It also have the power to repel people from you, AND THIS IS A GOOD THING!
Yes, repelling people is an extremely powerful way to market yourself and your business.
It took me years to figure this out as I wanted to please everyone, I wanted everyone to want to do business with me.
So I colored inside the lines.
I kept my mouth shut.
Like marketing legend Dan Kennedy once said…
If you haven’t pissed someone off by noon, then you probably aren’t making any money
Remember, I said this was simple, not easy.
Here is how you can virtually eliminate your competition by being YOU…
>>> Share your beliefs with your email database, on your website and/or social media.
>>> Use your words/phrases/swearing (if that’s you) in your writings
>>> Share your opinions on topics
>>> Take a fucking stand for something you believe in!
>>> Tell stories about the bad times, as well as the good times.
>>> Share your fears, your hopes & your dreams with others.
>>> Share lessons you’ve learned over the years, or a lesson you learned that day.
Follow the above, and you’ll virtual eliminate your competition.
babble about say often: it’s simple, not easy.