Tag Archives for " Daily Emails "

40% of Your Marketing Success Will be Determined by ________

Have you heard of the 40/40/20 rule?

No, not the 40/40 Club, that club that Jay-Z owns.

Annie, my sister, used to work at the one out here in Vegas back in 2007. She didn’t last long, I think a month or so.

It was so damn shady, and they ended up closing their doors 8 months after they opened.

She ended up taking the initial test to get hired after a night out drinking. She went down there, took the test and passed.

Unfortunately, she failed another test.

On her way back to our apartment, she got pulled over, about 500 feet from the complex and got a DUI. And went to jail.

That is another story for another email.

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The 40/40/20 rule is….

Audience — 40% of your marketing success will be determined by your audience/list. You need to be offering the right product or service, to the right people.

As a 36-year old male, I am not too interested in buying a bra from Victoria’s Secret — even if it is 85% off.

Offer — 40% of your marketing success comes down to your offer. Give them a reason to buy. Make them feel special.

This is what I refer to as a Godfather-like offer, one they simply cannot refuse. A lot of the offers I see online are quite boring, and all look very similar to each other.

Creative — The creative look and feel of your marketing will only account for 20% of your success.

You want it to look nice, but the right offer on a bar napkin, to the right person, can work.

In tomorrow’s email I am going to share with you a Godfather offer I just recently put out.

I told Amanda about it last night, and she looked at me like I had just landed a spaceship in the driveway.

It’s an offer with an absolutely absurd guarantee.

And it might backfire, but I doubt it.

Sometimes it’s about taking risks, and putting yourself out there.

And having unshakable confidence in yourself.

Be on the lookout for tomorrow’s email.

15 Things EVERYONE Wants

A quick post before I finish off this Ric Flair 30-for-30 ESPN documentary, which is excellent, by the way.

If you were a wrestling fan growing up, I highly recommend it. A look “behind the glitz & glamour” of it all, and quite sad. He still is, at 68 years old, addicted to the sport/fame of it all

Here is a GIF of the Dirtiest Player in the Game that I’ve now watched 76 times today…


Do you know what your prospects want?

I mean what they truly want?

This might seem painfully obvious to some, but I know a lot of Dadprenuers think they know what their market wants, but has never truly asked them. I definitely recommend you getting to know your market and asking these questions, but have some good news for you….

Earlier, I was reading a book on awareness, and the author shared a list of 15 things EVERYONE wants.

Here is his list…

  • To feel better…
  • To behave better…
  • To have more closeness, more love…
  • To have more mental clarity, to make better decisions…
  • To have more happiness…
  • To feel more security, more inner peace…
  • To be healthier, to live longer…
  • To have financial security, to make more mon-ey…
  • To have a labor of love….
  • To have doable challenges…
  • To understand people better….
  • To be understood by others…
  • To be more persuasive…
  • To make a difference….
  • To experience a sense of spiritual connection

The list above are SOLUTIONS to problems. Ideally, you should be solving a specific problem for your market. If you’re not doing that, it’s time to get back to the drawing board.

I know the feeling, so want to help you out with a question….

What is the ultimate OUTCOME your product or service provides?

It should be one (or more) from the list above. If not, dig deeper.

Then sell them THAT.

Don’t sell a feature or benefit or what it does.

They want to know how you can help them alleviate pain and/or satisfy a deep desire. Bonus points if you can achieve both.

Sell them what they WANT.

It’ll make your life a whole lot easier.

Adam Dukes

How to Attract Profitable Prospects
Without ‘Hustling & Grinding’ Your Face Off  Get the Dadpreneur Freedom Guide!  

A Money Making Sales Tip from the World’s Most Feared Negotiator

Yesterday we took the kids to Ikea…

On the left, Ashton pretending to write emails like Daddy, and Ava, on the right, testing out a bed…

Surprisingly, they absolutely loved it.

They ran around, jumped on every bed & laid on every couch.

We didn’t buy anything yesterday, but got plenty of ideas.

Although, cut the trip short as Daddy was losing his patience 🙂


Jim Camp, was the World’s most fear negotiator. Fellow marketer Ben Settle, turned me onto Mr. Camp.

In an interview recorded in ’07, Camp said, “Vision drives decision”

We went to Ikea to create the vision of what we want, get an idea of costs, colors and things like that.

You can use this in your busienss, too.

Your prospects don’t care much about stats and figures.

You need to paint a picture for them.

You want to crease a vision for them.

You need to simplify it for them.

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Here is what I share when I am explaining the power of marketing automation & email to busienss owners, who are not too familiar with how this all works….

Imagine having your own sales force, working for you ’round the clock — 24/7/365.

This team of sales assassins, can communicate with the most qualified people about your product or service.

Here’s the kicker, this team of assassins…

  • Will never call in sick
  • Will not ask to take a vacation
  • Will never show up late
  • Will not cost you a penny
  • Will never go work for your competition
  • Will not ask for benefits
  • Will ALWAYS present the perfect pitch, without fail

And this sales force will NEVER flirt with Debbie in accounting!

This is just a glimpse into the power of what an automated sales system can do for your busienss.

A bit more powerful than selling a marketing funnel and/or email marketing, don’t ya think?

I have created a “vision” for them, and explain it in terms a 9-year old could understand.

How can you create a vision for your prospects?

As Russell Brunson would say, you want to eliminate “techno babble” from yuor marketing, as your prospects will not understand that.

Dumb it.

Sell the outcome.

Create a vision.

Cash more checks.

Cut me in on some on the action?

Adam Dukes

Baseball Players Fail Twice as Many Times as They Succeed…You Most Likely Will, Too

A baseball player who bats .300 (3 hits out of 10), is typically almost a “shoe-in” for the Hall of Fame.


He is out 7 times out of 10!

He fails TWICE as many times as he succeeds, and is still voted into the Hall of Fame.

You will fail.

I think I have launched/attempted 10+ businesses in the last 7 years.

In 2010, I launched a sports/Vegas/men’s blog called Sin City Trifecta. 1,000+ blog posts, videos, & 3 years of putting out daily content, I shut it down. Revenue generated: $0.

In the summer of 2010, I launched a site called TweetsToKimmel where I tweeted Jimmy Kimmel 8 times per day to try and get on his show. After about 3-4 months, I gave up. Not really a business, but an idea, but didn’t go anywhere.

I believe I have launched 5 Shopify stores, with 4 of them failing miserably. In fact, Never Settle, was a t-shirt store in 2015, and I held on to the domain as I wanted to eventually do
something with it.

I got my start with AMD Web Services — a jack of all trades and master of none approach to online marketing. I was selling $300 websites to start.

I cold called 5,000+ businesses and sold TWO websites!

I’m not a math major, but I know those are embarrassingly bad percentages.

I learned quickly, that cold calling was not for me. I haven’t made a cold call since Valentine’s Day of 2011.

Shit, a few months ago I launched a challenge to generate $10,000/mo being a consultant.

Epic fail.

Again, I chased the money as that is what others were doing.

I have failed more times than I can count the last 7 years, but wouldn’t trade it for the years of experience I’ve gained.

It hasn’t always been fun, MANY fights with Amanda & other family members. Frequent trips to the Money Tree down the street to pay for rent/bills/etc, pretty sure they knew me on a first name basis.

Failing is ok, and once you accept that, things can change fast.

Now, I am not saying I am 100% ok accepting that, as I still struggle with it, but have got a lot better.

“Fear of judgement” is a son of a bitch, and a devil I battle daily.

You’re not going to get a hit every at bat, and that’s ok.

Never stop swinging the bat, because it’s IMPOSSIBLE to get a hit, sitting on the sidelines.

Adam Dukes

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

A FREE $18,000 Marketing Tip For You

Pretty much the dance I make when I save $18,800.

Or better yet: The dance I would make if I were saving $18,800.


This little golden nugget comes from Mr. Dan Kennedy.

If you are not familiar with him, he’s one of the top marketing experts in the world. He’s been in the industry for decades

Over the weekend, I came across a blog post about a guy who invested in a ONE day consulting session with Mr. Kennedy.

An $18,800 investment, and this was years ago.

I’ve heard it’s now closer to 6 figures to sit with him for a day now.

Which got me thinking….about time to raise my prices


His #1 takeaway, and an exact quote from Dan himself, was…

“Your growth will have less to do with your talent, your skill, your expertise or your deliverables than it will your ability and willingness to create and exploit your own status.”

We’ve all heard it before, that people don’t necessarily buy WHAT you do, but they buy WHO you are.

They buy YOU!

Ask yourself…

  • How are you positioned in your marketplace?
  • Are you looked at as a thought leader?
  • Are you viewed as a “celebrity” in your niche/industry?

And I know what you’re thinking…

What’s the FASTEST way to achieve this?

It goes back to my email from yesterday, about getting specific with who you serve.

Being a big fish in a small pond is MUCH easier than being a small fish in a big pond.
And you can eventually “branch out”, but you need to start small.

You want to play in puddles, NOT oceans.

For example, my tribe (mostly) consists of entrepreneurs/online marketers (a wide niche), who are males (narrowed down more), who are also Dads (narrowed down even more).

For the first time in 7 years, my target market is myself.

Like I said yesterday, empathy is the most important word in marketing.

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Are You Making This Business Crippling Mistake?

Do as I say…not as I did. 

I got started with online marketing in 2010. 

And I have made just about every mistake in the book. 

Some twice. 

And some 391 times. 

I is a slooowwww learner. 

I share these emails with you, to hopefully prevent you from making the same mistakes that I did/still do. 

This is something most (98.3%) online marketers struggle with when getting started. Really, I see it across most industries, not just online marketers. 

For some, it takes years to figure out how this one thing can TRANSFORM a business.

When I got started in 2010, I offered just about every digital marketing service out there and would talk to any business owner who would listen.

Pretty sure I talked to some that weren’t willing to listen 😀

It didn’t go well. 

Kinda like this….


 took me a couple years (remember I is sloooow) to discover that the “jack of all trades master of none” was not a good way to put the green stuff in my piggybanks.

In 2012-ish, I started narrowing my focus to attorneys (because they can afford these services, right?). My “foot in the door” service was a mobile website, and called this the “Trojan Horse Method”.

Once I earned their trust after selling them a mobile website, we’d discuss other areas they needed help. Often times, this included SEO, which was a monthly retainer 💰💰💰

This worked well, but after 18 or so months, I pivoted to offering FB advertising to real estate agents.

Not just real estate agents, but Keller Williams agents.

Not just KW agents, but MALE KW agents.

Male KW agents who were 35 – 50.

I niched down (real estate), then I niched down again (KW), then I niched down again (males).

After speaking with a few KW agents, I started learning some of their internal systems, how they were taught to market, some of the marketing messages they used, etc.

This was HUGE for me, as I was able to leverage this “insider information”in future conversations with KW agents. I knew what was working for others, I knew that KW pushed cold calling, I knew the name of their internal marketing system, and started learning the common struggles of these agents.

Per Facebook, there are about 11k male KW agents in the 35 – 50 year old age range. Most marketers would think “that is too small”, but that’s exactly what you want.
It’s MUCH easier to make a big splash in a small puddle.

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

The most powerful word in marketing is: EMPATHY

You want to speak to your markets’ pain points, struggles, wants, needs, dreams & desires.

You want them nodding their head and thinking…”this guy gets me…”

You cannot do that when you’re targeting everyone.

“When you try to be everything to everyone, you are nothing to everyone”

This also served as my USP (Unique Selling Proposition), as I never found another marketer who specialized working with male KW agents.

I was basically a “category of ONE”, virtually eliminating my competition.

In tomorrow’s email, I am going to share with you a $18,800 marketing lesson. 

Don’t worry, I am not going to send you a bill for it. The tip is absolutely free. 

However, I do accept payments in Dairy Queen blizzard coupons and/or pizza. 

Surprise me, maybe?

How Admitting Flaws Can Increase Trust & Boost Sales

The word opportunity has been ruined for me.

If you know me, you know I am not a fan of the MLM industry. Nothing personal against anyone, I just hate how 97.3% of them “market” the opportunity.

And it’s taught by the higher ups, so it’s noat the person who is just getting started.

A lot of their “marketing” comes off as spam, desperation, and I have seen some people flat out lie.

The other day, a buddy of mine posted a message he received. It was from a lady who withdrew a truckload of monies from her bank, recorded a video and claimed that is what she made in first week with the company.

The video was viewed MILLIONS of times, as it went viral, and this lady made tens of thousands of dollars.

She was asking my buddy how to market herself, as this way died off. He was not happy with what she did, called her out, and she told him that si what she was taught to do.


That is why I am not a fan of the industry,

How to Attract Profitable Prospects
Without ‘Hustling & Grinding’ Your Face Off  Get the Dadpreneur Freedom Guide!  


My sister just joined one.

Plexus is the company, and according to their website, Plexus — The delicious, power-packed health drink your body has been waiting for. Feed your gut with beneficial prebiotics, support a healthy glucose metabolism, and lose weight — all with one great-tasting drink

I told her I am willing to test it out, and see how/if it works for me.

Considering summer is right around the corner, shedding a few lbs wouldn’t hurt.

I like pizza too much.

And ice cream.

And cookies.

And donuts.

And candy.

And cheeseburgers.

And S’mores granola bars.

Ok, you get it…

Amanda and I started taking it on Sunday, and we both have sore throats. Amanda also has lower back pains.

I went to the Google machine as I originally thought I was coming down with something, but sore throat is one of the side effects, as is lower back pain.

I landed on a site, that was promoting the product. However, the owner of the website was not only talking about the benefits of the product, but also shared the downsides/side effects, it can cause.

This blog post stuck out like these millennials that think it’s cool wearing hoodies & a beanie in this 100 degree desert heat.

All the other blog posts that were promoting it were touting how amazing the product is, and the best thing since sliced bread. No mentions of the downsides.

This blog post was honest & was real, and I instantly trusted this person.

If I were looking to buy Plexus, and while doing research found this site, this would be the person I would buy from.

Some of the many benefits of pointing out the flaws in your product or service are..

  • Instantly build credibility & trust
  • Virtually eliminate your competitionmost are too scared to do this
  • Shows extreme confidence in your product or service

We all know that ‘perfect’ doesn’t exist, well, besides when someone describes my grilled cheese makin’ skillz….

The Scary Risk of Building a Facebook Group

Another one bites the dust…

Years ago, Annie, my sister, recorded a message on our answering machine to the tune of that song, but remixed it with Another one calls the Dukes.

And another one calls, and another one calls, and another one calls the Dukes…

Unfortunately, we never saved the recording, but laughs were had by all.


This morning when I woke up, I saw a fellow marketer posting on Facebook that his FB group was mysteriously deleted late last night.

This group was 15,000+ members, was very active, and a lot of value was shared. A lot of newer marketers in the group, and I enjoyed giving my raw, uncut advice.

He is trying to find out who reported the group to Facebook for a violation of something. Apparently, it was a group of people who reported it.

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

Will he get it back?

I have no idea.

It’s possible, but I have heard this happen to others.

It’s not common, but it CAN happen.

That is why it’s risky putting all your eggs in one basket.

Zuckerberg & company can snatch it away from you like a bully snatches candy away from the young lad on the playground at school.

You MUST build your business on something you own — a blog, an email list, etc.

Your YouTube subscribers, a FB group, your Twitter followers, your Instagram following can be shut down, with no questions asked, at anytime.

I am not sure how many of the 15k members are on his email list, but hopefully he’s got a “backup”.

Let this be a lesson, and an import one, that building your business on someone else’s playground can be risky business.

Facebook groups are great, and I have one of my own, but ALWAYS try and get as many members on your email list, as this is something you control.

The 3 Cs for Online Marketing Success

“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”

Tony Robbins

So you want to be viewed as the ‘go to’ expert, huh?

The leader in your marketplace?

This is how you do it…

Creating content is essential to your online success. Whether you’re an attorney, a plumber, a real estate agent, in network marketing, or an online marketer selling digital products and/or coaching.

It really doesn’t matter. You need to be putting out content consistently. I don’t care if it is a blog, Facebook updates, a YouTube channel, a podcast or a daily email.

Creating content is how you become the obvious choice in your marketplace.

About a month ago, a guy by the name of Dan Meredith released a training on how to explode your busienss with your personal Facebook profile.

Dan has built a million dollar online business with his personal Facebook profile and a very active FB group. So he’s one to model.

He outlined his content strategy, and it was extremely aggressive from what I was doing, which was trying to post once/day.

Simply not enough.

They say something like only 16% of your friends/followers will even see your posts. Even if you were to post 3x a day, you’d be lucky if half your people see the posts.

Dan consistently posts 3x per day. I am attempting to adopt his strategy.

How to Attract Profitable Prospects
Without ‘Hustling & Grinding’ Your Face Off  Get the Dadpreneur Freedom Guide!  

Here is my current strategy for Facebook….

  • A business post where I share a lesson/tip
  • A family/funny post, or sharing someone else’s post with some thoughts of my own
  • A video — this is where I am struggling

I have certainly increased my content production, but am nowhere near perfect on this.

Since implementing the above strategy, I have had 4 people I went to high school reach out to me. I graduated in 2000, and 3 of these people I have not spoke to since graduation, so 17+ years.

Writing that was not easy — slow down, time.


I have had 2 others reach out about developing a marketing strategy for their business.

This should prove to you the power of producing content. In the last month, people are seeking my advice on marketing strategy, positioning, Facebook advertising & optimizing their current marketing.

Consistency, in whatever you do, is crucial to get you to where you want to go.

Pick one platform and start creating content, consistently. These are the 3 Cs for online marketing success.

Do what comes natural to you.

If you like to write like I do, start a blog, a daily email, post more frequently on Facebook/Instagram/LinkedIn/wherever.

If you have a face for radio (always loved that joke), start a podcast.

If you enjoy doing video, start a YouTube channel, or post Facebook/Instagram videos.

Just start.

Is This Holding YOU Back?

 FREE Guide for Dadpreneurs ONLY: How to Generate High-Value Clients Without Hustling & Grinding Your Face Off >>> DOWNLOAD 

It’s something that has held me back for years, and just recently, I got caught up in it…again.

What I am talking about….

playing single deck blackjack down on the strip at 2 am on a Tuesday…

…is listening to the opinions of others.

A couple weeks ago I read a post in a Facebook group about a Dad that was using Instagram live videos & photos of his day as a Dadprenuer, and then using an app (Quik app — quickly becoming one of my absolute favorite apps) to create a slideshow of his day.

He went on to explain that he shared this “slideshow video” to Instagram, Facebook stories and his personal Facebook profile at the end of the day.

In 30 days, he picked up some client work and booked a speaking gig.

A lot of your Facebook friends probably don’t know what you do, I know a lot of my friends have no idea what I do, as I don’t talk about it much.

So, I decided to follow this Dad’s lead and experiment with doing the same. At first, I mixed in photos of the kids with videos of myself working/thoughts of the day/lessons learned/etc.


I started listening to the opinions of others.

My Mom told me I looked “extremely stressed” in the videos.

She also told me that my sister said that I looked “old & tired”.

That stung, I am not going to lie, but glad they told me. I prefer the truth, as oppose to some bullshit lie, even though the truth can hurt. Not nearly as bad as a lie though.

Today, I posted episode #11, but have not been doing videos of myself, because of what my Mom shared with me.

Since I started doing these slideshow videos, I have had 3 people reach out about needing help with marketing their busienss and/or putting together a marketing strategy for a new business.

I changed my strategy because I listened to the opinions of others.


You cannot let anyone’s opinion (yes, even family) change what you are doing. You have to be committed to getting your message out there. There are people out there that NEED your help.

And if you’re not sharing your message…

You’re being selfish.

And I have been selfish by listening to my Mom & sister.

So I just did an Instagram video about writing this email, so I am trying to put their opinions to the side (easier said than done).

Also, I have made a couple health changes over the last couple weeks, because of what they told me.

  • I am now juicing daily — 3 servings of fruits, 3 servings of vegetables, flaxseed, almond milk & chia seeds.
  • I now wake up at 5:15 am (about an hour earlier than normal) and immediately take a walk around the neighborhood.
  • I am trying to get to bed by 10, so that I get 7 hours of sleep each night.

So I made a mistake by letting their opinions influence my message to the Universe. However, I also used their opinions to better myself.

Be careful of the opinions of others.

Whether that be from family, your spouse, your neighbor or the person you went to high school with 15 years ago.

I am looking at it as I went off course for a bit, but am getting back on track starting today.

Progress, not perfection is something my sister told me when she was in rehab in 2009, some of the best advice I ever done heard.