Pretty much the dance I make when I save $18,800.
Or better yet: The dance I would make if I were saving $18,800.
This little golden nugget comes from Mr. Dan Kennedy.
If you are not familiar with him, he’s one of the top marketing experts in the world. He’s been in the industry for decades
Over the weekend, I came across a blog post about a guy who invested in a ONE day consulting session with Mr. Kennedy.
An $18,800 investment, and this was years ago.
I’ve heard it’s now closer to 6 figures to sit with him for a day now.
Which got me thinking….about time to raise my prices
His #1 takeaway, and an exact quote from Dan himself, was…
“Your growth will have less to do with your talent, your skill, your expertise or your deliverables than it will your ability and willingness to create and exploit your own status.”
We’ve all heard it before, that people don’t necessarily buy WHAT you do, but they buy WHO you are.
They buy YOU!
- How are you positioned in your marketplace?
- Are you looked at as a thought leader?
- Are you viewed as a “celebrity” in your niche/industry?
And I know what you’re thinking…
What’s the FASTEST way to achieve this?
It goes back to my email from yesterday, about getting specific with who you serve.
Being a big fish in a small pond is MUCH easier than being a small fish in a big pond.
And you can eventually “branch out”, but you need to start small.
You want to play in puddles, NOT oceans.
For example, my tribe (mostly) consists of entrepreneurs/online marketers (a wide niche), who are males (narrowed down more), who are also Dads (narrowed down even more).
For the first time in 7 years, my target market is myself.
Like I said yesterday, empathy is the most important word in marketing.