Category Archives for "Daily Emails"

A FREE $18,000 Marketing Tip For You

Pretty much the dance I make when I save $18,800.

Or better yet: The dance I would make if I were saving $18,800.

Anwyho…

This little golden nugget comes from Mr. Dan Kennedy.

If you are not familiar with him, he’s one of the top marketing experts in the world. He’s been in the industry for decades

Over the weekend, I came across a blog post about a guy who invested in a ONE day consulting session with Mr. Kennedy.

An $18,800 investment, and this was years ago.

I’ve heard it’s now closer to 6 figures to sit with him for a day now.

Which got me thinking….about time to raise my prices

Anywho…

His #1 takeaway, and an exact quote from Dan himself, was…

“Your growth will have less to do with your talent, your skill, your expertise or your deliverables than it will your ability and willingness to create and exploit your own status.”

We’ve all heard it before, that people don’t necessarily buy WHAT you do, but they buy WHO you are.

They buy YOU!

Ask yourself…

  • How are you positioned in your marketplace?
  • Are you looked at as a thought leader?
  • Are you viewed as a “celebrity” in your niche/industry?

And I know what you’re thinking…

What’s the FASTEST way to achieve this?

It goes back to my email from yesterday, about getting specific with who you serve.

Being a big fish in a small pond is MUCH easier than being a small fish in a big pond.
And you can eventually “branch out”, but you need to start small.

You want to play in puddles, NOT oceans.

For example, my tribe (mostly) consists of entrepreneurs/online marketers (a wide niche), who are males (narrowed down more), who are also Dads (narrowed down even more).

For the first time in 7 years, my target market is myself.

Like I said yesterday, empathy is the most important word in marketing.

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

Are You Making This Business Crippling Mistake?

Do as I say…not as I did. 

I got started with online marketing in 2010. 

And I have made just about every mistake in the book. 

Some twice. 

And some 391 times. 

I is a slooowwww learner. 

I share these emails with you, to hopefully prevent you from making the same mistakes that I did/still do. 

This is something most (98.3%) online marketers struggle with when getting started. Really, I see it across most industries, not just online marketers. 

For some, it takes years to figure out how this one thing can TRANSFORM a business.

When I got started in 2010, I offered just about every digital marketing service out there and would talk to any business owner who would listen.

Pretty sure I talked to some that weren’t willing to listen 😀

It didn’t go well. 

Kinda like this….

Anywhoo….

It
 took me a couple years (remember I is sloooow) to discover that the “jack of all trades master of none” was not a good way to put the green stuff in my piggybanks.

In 2012-ish, I started narrowing my focus to attorneys (because they can afford these services, right?). My “foot in the door” service was a mobile website, and called this the “Trojan Horse Method”.

Once I earned their trust after selling them a mobile website, we’d discuss other areas they needed help. Often times, this included SEO, which was a monthly retainer 💰💰💰

This worked well, but after 18 or so months, I pivoted to offering FB advertising to real estate agents.

Not just real estate agents, but Keller Williams agents.

Not just KW agents, but MALE KW agents.

Male KW agents who were 35 – 50.

I niched down (real estate), then I niched down again (KW), then I niched down again (males).

After speaking with a few KW agents, I started learning some of their internal systems, how they were taught to market, some of the marketing messages they used, etc.

This was HUGE for me, as I was able to leverage this “insider information”in future conversations with KW agents. I knew what was working for others, I knew that KW pushed cold calling, I knew the name of their internal marketing system, and started learning the common struggles of these agents.

Per Facebook, there are about 11k male KW agents in the 35 – 50 year old age range. Most marketers would think “that is too small”, but that’s exactly what you want.
It’s MUCH easier to make a big splash in a small puddle.

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

The most powerful word in marketing is: EMPATHY

You want to speak to your markets’ pain points, struggles, wants, needs, dreams & desires.

You want them nodding their head and thinking…”this guy gets me…”

You cannot do that when you’re targeting everyone.

“When you try to be everything to everyone, you are nothing to everyone”

This also served as my USP (Unique Selling Proposition), as I never found another marketer who specialized working with male KW agents.

I was basically a “category of ONE”, virtually eliminating my competition.

In tomorrow’s email, I am going to share with you a $18,800 marketing lesson. 

Don’t worry, I am not going to send you a bill for it. The tip is absolutely free. 

However, I do accept payments in Dairy Queen blizzard coupons and/or pizza. 

Surprise me, maybe?

How Admitting Flaws Can Increase Trust & Boost Sales

The word opportunity has been ruined for me.

If you know me, you know I am not a fan of the MLM industry. Nothing personal against anyone, I just hate how 97.3% of them “market” the opportunity.

And it’s taught by the higher ups, so it’s noat the person who is just getting started.

A lot of their “marketing” comes off as spam, desperation, and I have seen some people flat out lie.

The other day, a buddy of mine posted a message he received. It was from a lady who withdrew a truckload of monies from her bank, recorded a video and claimed that is what she made in first week with the company.

The video was viewed MILLIONS of times, as it went viral, and this lady made tens of thousands of dollars.

She was asking my buddy how to market herself, as this way died off. He was not happy with what she did, called her out, and she told him that si what she was taught to do.

Eeek!

That is why I am not a fan of the industry,

How to Attract Profitable Prospects
Without ‘Hustling & Grinding’ Your Face Off  Get the Dadpreneur Freedom Guide!  

Anywho…

My sister just joined one.

Plexus is the company, and according to their website, Plexus — The delicious, power-packed health drink your body has been waiting for. Feed your gut with beneficial prebiotics, support a healthy glucose metabolism, and lose weight — all with one great-tasting drink

I told her I am willing to test it out, and see how/if it works for me.

Considering summer is right around the corner, shedding a few lbs wouldn’t hurt.

I like pizza too much.

And ice cream.

And cookies.

And donuts.

And candy.

And cheeseburgers.

And S’mores granola bars.

Ok, you get it…

Amanda and I started taking it on Sunday, and we both have sore throats. Amanda also has lower back pains.

I went to the Google machine as I originally thought I was coming down with something, but sore throat is one of the side effects, as is lower back pain.

I landed on a site, that was promoting the product. However, the owner of the website was not only talking about the benefits of the product, but also shared the downsides/side effects, it can cause.

This blog post stuck out like these millennials that think it’s cool wearing hoodies & a beanie in this 100 degree desert heat.

All the other blog posts that were promoting it were touting how amazing the product is, and the best thing since sliced bread. No mentions of the downsides.

This blog post was honest & was real, and I instantly trusted this person.

If I were looking to buy Plexus, and while doing research found this site, this would be the person I would buy from.

Some of the many benefits of pointing out the flaws in your product or service are..

  • Instantly build credibility & trust
  • Virtually eliminate your competitionmost are too scared to do this
  • Shows extreme confidence in your product or service

We all know that ‘perfect’ doesn’t exist, well, besides when someone describes my grilled cheese makin’ skillz….

The Scary Risk of Building a Facebook Group

Another one bites the dust…

Years ago, Annie, my sister, recorded a message on our answering machine to the tune of that song, but remixed it with Another one calls the Dukes.

And another one calls, and another one calls, and another one calls the Dukes…

Unfortunately, we never saved the recording, but laughs were had by all.

Anywho

This morning when I woke up, I saw a fellow marketer posting on Facebook that his FB group was mysteriously deleted late last night.

This group was 15,000+ members, was very active, and a lot of value was shared. A lot of newer marketers in the group, and I enjoyed giving my raw, uncut advice.

He is trying to find out who reported the group to Facebook for a violation of something. Apparently, it was a group of people who reported it.

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

Will he get it back?

I have no idea.

It’s possible, but I have heard this happen to others.

It’s not common, but it CAN happen.

That is why it’s risky putting all your eggs in one basket.

Zuckerberg & company can snatch it away from you like a bully snatches candy away from the young lad on the playground at school.

You MUST build your business on something you own — a blog, an email list, etc.

Your YouTube subscribers, a FB group, your Twitter followers, your Instagram following can be shut down, with no questions asked, at anytime.

I am not sure how many of the 15k members are on his email list, but hopefully he’s got a “backup”.

Let this be a lesson, and an import one, that building your business on someone else’s playground can be risky business.

Facebook groups are great, and I have one of my own, but ALWAYS try and get as many members on your email list, as this is something you control.

The 3 Cs for Online Marketing Success

“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”

Tony Robbins

So you want to be viewed as the ‘go to’ expert, huh?

The leader in your marketplace?

This is how you do it…

Creating content is essential to your online success. Whether you’re an attorney, a plumber, a real estate agent, in network marketing, or an online marketer selling digital products and/or coaching.

It really doesn’t matter. You need to be putting out content consistently. I don’t care if it is a blog, Facebook updates, a YouTube channel, a podcast or a daily email.

Creating content is how you become the obvious choice in your marketplace.

About a month ago, a guy by the name of Dan Meredith released a training on how to explode your busienss with your personal Facebook profile.

Dan has built a million dollar online business with his personal Facebook profile and a very active FB group. So he’s one to model.

He outlined his content strategy, and it was extremely aggressive from what I was doing, which was trying to post once/day.

Simply not enough.

They say something like only 16% of your friends/followers will even see your posts. Even if you were to post 3x a day, you’d be lucky if half your people see the posts.

Dan consistently posts 3x per day. I am attempting to adopt his strategy.

How to Attract Profitable Prospects
Without ‘Hustling & Grinding’ Your Face Off  Get the Dadpreneur Freedom Guide!  

Here is my current strategy for Facebook….

  • A business post where I share a lesson/tip
  • A family/funny post, or sharing someone else’s post with some thoughts of my own
  • A video — this is where I am struggling

I have certainly increased my content production, but am nowhere near perfect on this.

Since implementing the above strategy, I have had 4 people I went to high school reach out to me. I graduated in 2000, and 3 of these people I have not spoke to since graduation, so 17+ years.

Writing that was not easy — slow down, time.

Anywho….

I have had 2 others reach out about developing a marketing strategy for their business.

This should prove to you the power of producing content. In the last month, people are seeking my advice on marketing strategy, positioning, Facebook advertising & optimizing their current marketing.

Consistency, in whatever you do, is crucial to get you to where you want to go.

Pick one platform and start creating content, consistently. These are the 3 Cs for online marketing success.

Do what comes natural to you.

If you like to write like I do, start a blog, a daily email, post more frequently on Facebook/Instagram/LinkedIn/wherever.

If you have a face for radio (always loved that joke), start a podcast.

If you enjoy doing video, start a YouTube channel, or post Facebook/Instagram videos.

Just start.

Is This Holding YOU Back?

 FREE Guide for Dadpreneurs ONLY: How to Generate High-Value Clients Without Hustling & Grinding Your Face Off >>> DOWNLOAD 

It’s something that has held me back for years, and just recently, I got caught up in it…again.

What I am talking about….

playing single deck blackjack down on the strip at 2 am on a Tuesday…

…is listening to the opinions of others.

A couple weeks ago I read a post in a Facebook group about a Dad that was using Instagram live videos & photos of his day as a Dadprenuer, and then using an app (Quik app — quickly becoming one of my absolute favorite apps) to create a slideshow of his day.

He went on to explain that he shared this “slideshow video” to Instagram, Facebook stories and his personal Facebook profile at the end of the day.

In 30 days, he picked up some client work and booked a speaking gig.

A lot of your Facebook friends probably don’t know what you do, I know a lot of my friends have no idea what I do, as I don’t talk about it much.

So, I decided to follow this Dad’s lead and experiment with doing the same. At first, I mixed in photos of the kids with videos of myself working/thoughts of the day/lessons learned/etc.

Then…

I started listening to the opinions of others.

My Mom told me I looked “extremely stressed” in the videos.

She also told me that my sister said that I looked “old & tired”.

That stung, I am not going to lie, but glad they told me. I prefer the truth, as oppose to some bullshit lie, even though the truth can hurt. Not nearly as bad as a lie though.

Today, I posted episode #11, but have not been doing videos of myself, because of what my Mom shared with me.

Since I started doing these slideshow videos, I have had 3 people reach out about needing help with marketing their busienss and/or putting together a marketing strategy for a new business.

I changed my strategy because I listened to the opinions of others.

BIG MISTAKE!

You cannot let anyone’s opinion (yes, even family) change what you are doing. You have to be committed to getting your message out there. There are people out there that NEED your help.

And if you’re not sharing your message…

You’re being selfish.

And I have been selfish by listening to my Mom & sister.

So I just did an Instagram video about writing this email, so I am trying to put their opinions to the side (easier said than done).

Also, I have made a couple health changes over the last couple weeks, because of what they told me.

  • I am now juicing daily — 3 servings of fruits, 3 servings of vegetables, flaxseed, almond milk & chia seeds.
  • I now wake up at 5:15 am (about an hour earlier than normal) and immediately take a walk around the neighborhood.
  • I am trying to get to bed by 10, so that I get 7 hours of sleep each night.

So I made a mistake by letting their opinions influence my message to the Universe. However, I also used their opinions to better myself.

Be careful of the opinions of others.

Whether that be from family, your spouse, your neighbor or the person you went to high school with 15 years ago.

I am looking at it as I went off course for a bit, but am getting back on track starting today.

Progress, not perfection is something my sister told me when she was in rehab in 2009, some of the best advice I ever done heard.

4 Words That Will Virtually Eliminate Your Competition

 FREE Guide for Dadpreneurs ONLY: How to Generate High-Value Clients Without Hustling & Grinding Your Face Off >>> DOWNLOAD 

It’s very simple to radically transform your business, but it’s not easy.

Huh?

I’ll get to that in a second…

A lot of business owners worry about the competition.

And I’d be lying if I didn’t do it at times, but have drastically improved in that area.

You could compete on price, service, guarantee, etc.

There are many ways to differentiate yourself. In the eCommerce space, a lot of marketers differentiate themselves on price, which is an eventual race to the bottom.

Same thing with service providers, they compete on price in hopes to win the “deal/contract/client”. And so many of them do this, which in turns, INCREASE their competition, at the bottom.

And I know this, because I battled to the bottom for YEARS. Selling a website for $79 ain’t no way to make a living!

The one way I have found over the last 9 months that attracts people to you like a moth to a flame is…

Be Your Unapologetic Self

 

It also have the power to repel people from you, AND THIS IS A GOOD THING!

<GASP!>

Yes, repelling people is an extremely powerful way to market yourself and your business.

It took me years to figure this out as I wanted to please everyone, I wanted everyone to want to do business with me.

So I colored inside the lines.

I kept my mouth shut.

Like marketing legend Dan Kennedy once said…

If you haven’t pissed someone off by noon, then you probably aren’t making any money

Remember, I said this was simple, not easy.

Here is how you can virtually eliminate your competition by being YOU…

>>> Share your beliefs with your email database, on your website and/or social media.

>>> Use your words/phrases/swearing (if that’s you) in your writings

>>> Share your opinions on topics

>>> Take a fucking stand for something you believe in!

>>> Tell stories about the bad times, as well as the good times.

>>> Share your fears, your hopes & your dreams with others.

>>> Share lessons you’ve learned over the years, or a lesson you learned that day.

Follow the above, and you’ll virtual eliminate your competition.

Like I babble about say often: it’s simple, not easy.

How to Increase the Effectiveness of Your Advertising By 383.4% (rough estimate)

 FREE Guide for Dadpreneurs ONLY: How to Generate High-Value Clients Without Hustling & Grinding Your Face Off >>> DOWNLOAD 

Go DEEP, not wide (sicko)

No, I ain’t giving you sex advice here.

My best advice there would be: “do as I say, not as I do”

Anywho…

In 2010, I was a brand spankin’ new business owner. Not an entrepreneur, but a business owner.

No idea what I was doing

Still feel that way, at times 😀

I had very little selling skills.

By “little”, I mean just about zero.

Well, except that time I sold weed in 2000, before I got busted 3 days into that “business venture”.

No joke, and that’s another story for another email.

In November of 2010, I was desperate for new business. ANY new business. If a business owner was willing to listen, I had what they needed….or so I foolishly thought.

I see people making this same mistake everyday (see image below)

This ad is calling out “women entrepreneurs — coaches, speakers, authors, consultants, experts and world changers”

That is A LOT of people.

This isn’t how you market effectively, online or offline.

And I know, because I did it for years.

And here is why….

The listed people above (coaches, speakers, authors, consultants, experts and world changers) all have different pain points & desires.

They all have different wants & needs.

They all have different problems they are facing.

You want to go DEEP (sex jokes aside 🙂

A better niche to target would be: first time authors.

First time authors have different problems compared to someone who’s published 6 books.

You could even go deeper and target: female first time authors.

Stop going wide, and go DEEP

Not only will your marketing/advertising slice through the noise like a warm knife cutting into butter, but it’s FAR easier to be a big fish in a small pond than it is being a small fish in a big pond.

If you’re a service provider, this allows you to command much higher fees as you are now looked at as a specialist, not a generalist.

Generalists fight for scraps at the $3 buffet

While specialists have Caviar for breakfast with champagne bubble baths (B.I.G.)

Why Making This Mistake Will Stunt Your Business Growth

Dadpreneurs ONLY: Would you like access to a growing collection of reports, cheatsheets, & guides to shortcut your way to success? If so, join our FREE tribe of other Dadprenuers here

This will STUNT your businesses growth.

I made this mistake for years, and still have trouble with it.

The solution is how Steve Jobs turned Apple around in the last 90s.

Yesterday, Christian, Amanda’s 14-year old son, brought home a fundraiser. It was a massive coupon book and is selling for $25. It’s close to 100 pages and there are probably 150+ businesses offering coupons.

It’s overwhelming.

It’s confusing, and we all know — a confused mind doesn’t buy.

There are too many choices.

Back in the late 90s, Steve Jobs was brought back to Apple (Yes, he was fired from HIS own company) to help save the failing tech company.

His managers were unable to explain why they had so many products, so Jobs asked, “Which ones do I tell my friends to buy?”

When he didn’t get a straight answer, Jobs reduced the product line by more than 70%.

Moving forward, Apple’s strategy was to produce FOUR products.

Not 157.

Not 72.

But 4.

Have you been to Chili’s lately?

The menu looks like an encyclopedia. There are way too many choices. They were once known as a Southwestern restaurant, and now offer just about anything you can imagine.

And the quality has suffered, in my opinion.

This applies to your business, too.

If you offer professional services, think about trimming it down to a few and be the best in the industry at those services.

If you offer products, think about trimming your product line down, and only offer the best of the best.

Yesterday, it was reported Apple hit a market cap of $775 BILLION.

Maybe the guy that made black turtlenecks famous was on to something.