40% of Your Marketing Success Will be Determined by ________

Have you heard of the 40/40/20 rule?

No, not the 40/40 Club, that club that Jay-Z owns.

Annie, my sister, used to work at the one out here in Vegas back in 2007. She didn’t last long, I think a month or so.

It was so damn shady, and they ended up closing their doors 8 months after they opened.

She ended up taking the initial test to get hired after a night out drinking. She went down there, took the test and passed.

Unfortunately, she failed another test.

On her way back to our apartment, she got pulled over, about 500 feet from the complex and got a DUI. And went to jail.

That is another story for another email.

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Anywho…

The 40/40/20 rule is….

Audience — 40% of your marketing success will be determined by your audience/list. You need to be offering the right product or service, to the right people.

As a 36-year old male, I am not too interested in buying a bra from Victoria’s Secret — even if it is 85% off.

Offer — 40% of your marketing success comes down to your offer. Give them a reason to buy. Make them feel special.

This is what I refer to as a Godfather-like offer, one they simply cannot refuse. A lot of the offers I see online are quite boring, and all look very similar to each other.

Creative — The creative look and feel of your marketing will only account for 20% of your success.

You want it to look nice, but the right offer on a bar napkin, to the right person, can work.

In tomorrow’s email I am going to share with you a Godfather offer I just recently put out.

I told Amanda about it last night, and she looked at me like I had just landed a spaceship in the driveway.

It’s an offer with an absolutely absurd guarantee.

And it might backfire, but I doubt it.

Sometimes it’s about taking risks, and putting yourself out there.

And having unshakable confidence in yourself.

Be on the lookout for tomorrow’s email.

15 Things EVERYONE Wants

A quick post before I finish off this Ric Flair 30-for-30 ESPN documentary, which is excellent, by the way.

If you were a wrestling fan growing up, I highly recommend it. A look “behind the glitz & glamour” of it all, and quite sad. He still is, at 68 years old, addicted to the sport/fame of it all

Here is a GIF of the Dirtiest Player in the Game that I’ve now watched 76 times today…

Anywho…

Do you know what your prospects want?

I mean what they truly want?

This might seem painfully obvious to some, but I know a lot of Dadprenuers think they know what their market wants, but has never truly asked them. I definitely recommend you getting to know your market and asking these questions, but have some good news for you….

Earlier, I was reading a book on awareness, and the author shared a list of 15 things EVERYONE wants.

Here is his list…

  • To feel better…
  • To behave better…
  • To have more closeness, more love…
  • To have more mental clarity, to make better decisions…
  • To have more happiness…
  • To feel more security, more inner peace…
  • To be healthier, to live longer…
  • To have financial security, to make more mon-ey…
  • To have a labor of love….
  • To have doable challenges…
  • To understand people better….
  • To be understood by others…
  • To be more persuasive…
  • To make a difference….
  • To experience a sense of spiritual connection

The list above are SOLUTIONS to problems. Ideally, you should be solving a specific problem for your market. If you’re not doing that, it’s time to get back to the drawing board.

I know the feeling, so want to help you out with a question….

What is the ultimate OUTCOME your product or service provides?

It should be one (or more) from the list above. If not, dig deeper.

Then sell them THAT.

Don’t sell a feature or benefit or what it does.

They want to know how you can help them alleviate pain and/or satisfy a deep desire. Bonus points if you can achieve both.

Sell them what they WANT.

It’ll make your life a whole lot easier.

Adam Dukes

How to Attract Profitable Prospects
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A Money Making Sales Tip from the World’s Most Feared Negotiator

Yesterday we took the kids to Ikea…

On the left, Ashton pretending to write emails like Daddy, and Ava, on the right, testing out a bed…

Surprisingly, they absolutely loved it.

They ran around, jumped on every bed & laid on every couch.

We didn’t buy anything yesterday, but got plenty of ideas.

Although, cut the trip short as Daddy was losing his patience 🙂

Anywho…

Jim Camp, was the World’s most fear negotiator. Fellow marketer Ben Settle, turned me onto Mr. Camp.

In an interview recorded in ’07, Camp said, “Vision drives decision”

We went to Ikea to create the vision of what we want, get an idea of costs, colors and things like that.

You can use this in your busienss, too.

Your prospects don’t care much about stats and figures.

You need to paint a picture for them.

You want to crease a vision for them.

You need to simplify it for them.

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Here is what I share when I am explaining the power of marketing automation & email to busienss owners, who are not too familiar with how this all works….

Imagine having your own sales force, working for you ’round the clock — 24/7/365.

This team of sales assassins, can communicate with the most qualified people about your product or service.

Here’s the kicker, this team of assassins…

  • Will never call in sick
  • Will not ask to take a vacation
  • Will never show up late
  • Will not cost you a penny
  • Will never go work for your competition
  • Will not ask for benefits
  • Will ALWAYS present the perfect pitch, without fail

And this sales force will NEVER flirt with Debbie in accounting!

This is just a glimpse into the power of what an automated sales system can do for your busienss.

A bit more powerful than selling a marketing funnel and/or email marketing, don’t ya think?

I have created a “vision” for them, and explain it in terms a 9-year old could understand.

How can you create a vision for your prospects?

As Russell Brunson would say, you want to eliminate “techno babble” from yuor marketing, as your prospects will not understand that.

Dumb it.

Sell the outcome.

Create a vision.

Cash more checks.

Cut me in on some on the action?

Adam Dukes

The Marketing Trifecta: Market, Message & Media

This is a common issue I continue seeing.

And, it’s a mistake I made for years.

Something I am constantly working on, as I feel it’s never “complete” or “finished”.

It doesn’t matter what email software you use…

Or what funnel builder..

Or website platform…

Or Facebook ad objective…

Or image size…

Or what color your call to action button color should be…

Or what time to post on social media…

Or what day/time to run your webinar…

Or…ok, you get my point.

There are 3 critical pieces in ALL marketing.

That’s it.

And these 3 pieces have been used for the last 50+ years.

They may not be flashy.

They may not be sexy.

But when you put these 3 to work — the effectiveness of your advertising/marketing will DRAMATICALLY improve.

You’re better off lighting your money on fire if you do not nail these three elements…

Since I am in Vegas, I am going to now refer to this as the “Marketing Trifecta”.

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Master these 3, and NEVER have issues with marketing again….

MARKET (who)

Your target market. I talk about this a lot, and it’s because it is extremely important. It’s much easier to talk to your prospect’s pain & problems and dreams & desires when you exactly who you’re talking to.

“Business owners” and/or “entrepreneurs” is not a target market.

Niche down, and niche down again. If you’re creative, you can create a “category of one”, meaning you virtually eliminate your competition.

Generalists fight for scraps at the table.

While specialists have Caviar for breakfast with champagne bubble baths

KNOW YOUR MARKET!!!

MESSAGE (what)

Once you know your market, you can now craft a compelling message.

How is your product/service going to help eliminate the problem they are facing and/or get
them to the dream they desire.

Why should they choose you over the others in your market?

What do you offer than no one else offers?

Focus on your client’s desired outcome. Talk benefits & features, but really focus on the
OUTCOME your product/service provides.

Work on creating a “million dollar message”.

MEDIA (where)

This is where you’re going to share your message.

This is the one piece on the “Marketing Trifecta” part that changes, the above 2 rarely change.

There are a plethora of choices on where to share your message.

Here are just a few…

  • A blog
  • Email
  • Facebook (organic, paid ads, FB groups)
  • Instagram
  • YouTube
  • LinkedIn
  • Podcast
  • Direct mail
  • TV, radio, billboards, newspapers, etc

My adivce is to pick 1 or 2 of the above, where your MARKET hangs out.

You can venture out after you get the first 1 or 2 dialed in.

I am not a fan of “be everywhere” as you’ll spread yourself too thin. Become a master of 1, maybe 2.

There you have it, the “Marketing Trifecta”

Dial those 3 is, and you’re literally unstoppable.

I recorded a podcast about this topic, have a listen below…

 

Why Flying an Airplane is Like Running a Business

You ever fly an airplane?

Me neither.

Did you know an airplane is OFF course like 90% of the time?

In fact, Brian Tracy says all airplanes are OFF course 99% of the time.

Whether it’s 90, 99 or 73.8% doesn’t really matter all that much.

This has a LOT to do with business, and I am going to share a lesson that you can apply immediately

Last week, I launched a podcast called the Dadpreneur Daily. This is where I share my successes & struggles, rants & ramblings and lessons learned about being a Dadprenuer.

It’s quick audio clips using an called Anchor.FM.

This neat app allows you to record audio from your phone (5 minute limit) and you can turn these audios into a podcast.

I wanted to share the latest episode, Constant Course Correction, that deals with the airplane analogy from above.

It’s only about 4 minutes long, but I don’t want you to make the same mistake I’ve made multiple times in the last 7 years.

You have to understand this, and accept it.

And put it into practice.

Have a listen below…

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More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

Baseball Players Fail Twice as Many Times as They Succeed…You Most Likely Will, Too

A baseball player who bats .300 (3 hits out of 10), is typically almost a “shoe-in” for the Hall of Fame.

Meaning…

He is out 7 times out of 10!

He fails TWICE as many times as he succeeds, and is still voted into the Hall of Fame.

You will fail.

I think I have launched/attempted 10+ businesses in the last 7 years.

In 2010, I launched a sports/Vegas/men’s blog called Sin City Trifecta. 1,000+ blog posts, videos, & 3 years of putting out daily content, I shut it down. Revenue generated: $0.

In the summer of 2010, I launched a site called TweetsToKimmel where I tweeted Jimmy Kimmel 8 times per day to try and get on his show. After about 3-4 months, I gave up. Not really a business, but an idea, but didn’t go anywhere.

I believe I have launched 5 Shopify stores, with 4 of them failing miserably. In fact, Never Settle, was a t-shirt store in 2015, and I held on to the domain as I wanted to eventually do
something with it.

I got my start with AMD Web Services — a jack of all trades and master of none approach to online marketing. I was selling $300 websites to start.

I cold called 5,000+ businesses and sold TWO websites!

I’m not a math major, but I know those are embarrassingly bad percentages.

I learned quickly, that cold calling was not for me. I haven’t made a cold call since Valentine’s Day of 2011.

Shit, a few months ago I launched a challenge to generate $10,000/mo being a consultant.

Epic fail.

Again, I chased the money as that is what others were doing.

I have failed more times than I can count the last 7 years, but wouldn’t trade it for the years of experience I’ve gained.

It hasn’t always been fun, MANY fights with Amanda & other family members. Frequent trips to the Money Tree down the street to pay for rent/bills/etc, pretty sure they knew me on a first name basis.

Failing is ok, and once you accept that, things can change fast.

Now, I am not saying I am 100% ok accepting that, as I still struggle with it, but have got a lot better.

“Fear of judgement” is a son of a bitch, and a devil I battle daily.

You’re not going to get a hit every at bat, and that’s ok.

Never stop swinging the bat, because it’s IMPOSSIBLE to get a hit, sitting on the sidelines.

Adam Dukes

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More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

You Can Have It All…Here’s How in 3 Stupid Simple Steps

 

Wise words from a TV show poster?

On my wall, in my office (read: a loft with no walls/doors and impossible to get ANY work done when the kids are home or awake!!).

Sorry, about that, just sharing some of my frustrations.

Anywho… 

I have a poster on the wall.

It’s from the show Entourage, a favorite of mine years ago.

On the poster, it reads — Maybe you can have it all

Years ago, I crossed out the word maybe, so it reads: YOU CAN HAVE IT ALL

A guy in our Facebook group asked a question about what type of busienss he should start.

How to Build a Business Around Something
You Are Insanely Passionate About

Or have a STRONG interest in…

In Feb of 2010, I read Crush It: Why It’s Time to Cash in on Your Passion, by Gary Vaynerchuk.

It was my “gateway drug” into the internet marketing/entrepreneurship world.

And the book changed my life, but I NEVER put it into practice.

Well, after 7 years of ups & downs, a lot of booze, rarely being fulfilled in business, a couple kids and not one, but TWO Detroit Lions playoff appearances (0-2) ..I am finally putting this into action.

I feel anyone can start ANY business they want, in any market, by following these 3 stupidly simple steps…

STEP ONE

Build a tribe of like-minded individuals (your own blog/email list, podcast, YouTube channel, Instagram following, FB live, etc).

You need to CONSISTENTLY put out content on whatever platform you choose.
Ideally, your content should follow the 3e framework — Educate, Elevate or Entertain

STEP TWO

Ask these people what they want, or need help with. Problems they need solved. What they’re struggling with.

STEP THREE 

Give it to them. This can be done in free and paid forms.

FREE: Blog post topics, podcast interviews/guests, video content, guides, trainings ebooks, etc

PAID: More in depth content/ebooks, manuals, courses, master classes, signature program, membership site, software, retreats, group coaching, one-on-one coaching, consulting, etc.

This works for eCommerce, too.

Say you’re into fishing. Build a community of fishing enthusiasts and sell them fishing equipment/supplies.

This would also work for cooking, hiking, extreme sports, archery, hunting, travel, favorite sports and/or teams, scrapbooking and just about any other hobby you could imagine.

Conclusion

We live in exciting times.

You literally can create the life of your dreams.

It does involve work, and it ain’t gonna be easy. However, when doing something you enjoy, it is so much easier to push through those tough times.

It took me 7 years jumping from one opportunity to the next, to finally find something I have a passion for.

Something that excites me.

Something I feel damn good about.

Something I feel I am supposed to be doing.

Don’t wait like 7 years like I did.

You can start building your dreams today.

The 6 Minute & 39 Second Formula to
More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

Can My Eating Habits Help You Close More Deals?

I know exactly what you’re thinking with that blog post title…

Adam, are you down at the penny slot tournaments on Freemont Street drinking that “free” beer again? 

To that, I would respond with a — No, I just got back 😀

Simple. Is. Sexy.

And simple flat out works.

I only eat plain cheeseburgers

Pepperoni only pizza, please.

Black coffee. No cream. No sugar.

Gyms shorts & t-shirts are what I wear 98.3% of the time.

So I keep my food choices and wardrobe SUPER SIMPLE.

But in business, I like to overcomplicate shit.

“Lets just make things more difficult than they need to be, Adam!”

I am improving, though.

Anywho….

Enough about my Daddy issues….

In today’s post, I want to share a little hack with you, that will help you close your next sale.

Whether you’re selling cars, homes, RVs, coaching, consulting, services, whatever. It really doesn’t matter.

Don’t let the simplicity fool you.

Every day, dedicate ONE hour on tasks that are directly focused on landing your next client. Pick a time, set a timer, and get laser focused for that one hour.

Be consistent and do this EVERYDAY, preferably at the same time each day.

Follow up with warm leads, launch a Facebook ad campaign, send an email to your database, cold email/cold, door knock, etc.

This does NOT include…

…messing around on Facebook…

…checking emails….

…taking any calls…

…playing on Tinder (or Grinder — who am I to judge!)…

I know, it seems so simple, and it is.

The problem with that is — it is also easy NOT to do it. It’s easy to “skip” over.

So, pick a time and commit yourself to doing this daily.

You’re not allowed to do anything that doesn’t move you closer to closing your next deal.

What you focus on, expands.

Focus on closing your next deal and and you’ll…

…close MORE of them!

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The Brain Dead Simple Way to Make Money Online

It was June of 2016.

Not sure the precise details, but I stumbled upon a blog post from a marketer who I had never heard of.

It was a lady out of Australia.

And she shared something with me, that absolutely shocked me on her so called secret to success.

I’ll share that in a bit, but first…

This lady runs a multi-million dollar info publishing business. It’s her personal brand, which makes it that much more impressive.

Her writing sucked me in.

I was absolutely hooked on her style, and her take-no-bullshit-I-do-what-I-want-I-make-the-rules attitude.

I then began to follow her on Facebook, and I realized something very quick.

This lady was an absolute content producing machine!

Daily FB posts of 1,500+ words.

Daily emails, sometimes 2-3 per day.

I still receive the emails (daily), and still read every last one of them.

In fact, I have a folder in Gmail where I keep the good ones.

Anywho…

In July of last year, I invested more money than I ever have with anyone online.

And I knew her for about 6 weeks.

There are others I followed online for years, and always wanted to work with them privately and always told myself….one day.

This lady showed up, and her message spoke to my soul.

I knew, without a shadow of a doubt, I needed to work with this lady, so I invested in a mentorship program with her.

For the last couple weeks, I have been re-listening to the training while driving in the car, sitting at my desk.

It was a 6 week intensive program, with probably 4-5 hours of content. In the last 13 months, I have probably listened and re-listened to it a dozen or so times.

Each time, it seems like I pick up something new.

Weird how that works, but it’s true.

You can hear the same thing 3x, 4x or 10x times, but sometimes it can hit you differently.

In one of the trainings, she talks about why she is so successful.

And it’s so stupidly simple, you’re going to say thanks for wasting my time, Adam!

After 7 years online, I am really starting to appreciate the simplicity in things.

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More Cashflow While Working Less  Get the Dadpreneur Freedom Guide!  

Anywho…

Here is her reason for having a multi-million dollar publishing business…

The reason I make the money I do, is I just make more offers than most.

Huh? That’s it?

That’s it. She puts out more offers, that’s her secret.

This doesn’t matter what industry you’re in — online or offline, physical products or digital products, a service based business, coaching or consulting.

How many offers did you make today to your target market?

How many last week?

How many last month?

I’d be willing to bet that the more offers you made, the more of the green stuff you put in your piggybank.

There is a big lesson here…

You have to be ok with the fact that some offers will bomb.

Some might not get any response, let alone sales.

The secret is getting back up, and making another offer tomorrow, and the next day, and the next day, and so on.

You win some, and you lose some.

We all fail.

Some of my offers have flat out bombed. And it’s not easy dealing with that.

You learn, adjust, get yourself back up and try something else.

 

How to Squash the Imposter Syndrome Feeling

WHAT IF THEY THINK I’M A FRAUD?

Have you ever asked yourself that question?

I have, and it’s called Imposter Syndrome.

What is Imposter Sydrome?

Per the Google machine: “Impostor syndrome (also known as impostor phenomenon or fraud syndrome or the impostor experience) is a concept describing high-achieving individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”.

This is very common, and something a lot of people struggle with.

REALIZE THIS: It’s ok to have these feelings.

And you’re certainly not alone to feel this way, as you’re in good company.

And no, “good company” doesn’t mean me 😀

Here are some high achievers (good company) who deal with this as well…
Seth Godin, author of a dozen or so New York Times best selling books, STILL feels like a fraud.

Jennifer Lopez, once said “‘Even though I had sold 70 million albums, there I was feeling like “I’m no good at this.”

Denzel Washington, once said, “That last five minutes before you go on that first [Broadway] preview, if you don’t have that ‘what the hell am I doing here [feeling]’ if you don’t have that then they say it’s time to quit,”

Here are some of the thoughts that run through my head on a daily basis when posting on social media, FB groups, sending out emails, recording videos, etc…

  • What if they find out I’m a fraud?
  • What will my family/friends/colleagues/people I went to high school think?
  • What if I fail?

HOW I BATTLE THESE FEELINGS…

A little over a year ago, I created a “Brag Folder” in Dropbox, and anytime I get a compliment on anything, I take a screenshot of it.

At times, I will scroll through past screenshots. This has been extremely helpful, and I plan to one day, print them off, and hang them up in my office.

I got the idea from a blog post I read years ago, so can’t take credit for it.

Give it a try, it might help you out, if you deal with this type of stuff.

JUST REMEMBER: You’re better than you think you are

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