How well do you know your market?
This better not be the face you’re making right now..
This is something that I didn’t put much effort into when I got started 7 years ago.
Knowing my market?
All business owners know I have what they need.
That’s what I assumed.
And what a damn mistake that was.
And I get it….
I have to do research, Adam?
That sounds so boring.
And it sounds like work.
And it can be boring, when your market is not something you’re too crazy about. Another big reason I am so big on doing something you enjoy.
Working with people who light you up.
People who inspire you.
That’s why I closed down a successful Shopify store, and started working with Dadpreneurs.
I is a Dadpreneur!
I know what us Dadpreneurs want, struggle with, keep us up at night, scare us, makes us furious, what humiliates us, what we dream about, and on and on.
You could call that a cheat code.
It’s why I ask questions in these emails.
It’s why I ask questions in our Dadpreneur group.
This is my way of research, and it’s quite fun. Also, very telling.
Knowing your market is never “complete” or “finished”, as your market’s needs, dreams & desires change.
Here are a few excellent resources where you can uncover the problems your market is facing…
- Amazon book reviews
- FB groups
People love to complain online, and you can use this to your advantage.
FB groups are probably my favorite place to spy and see what these Dadprenuers are struggling with.
And 7 years in this business, I know the struggles.
Shit, I faced damn near every one of them.
Sometimes 63 times, or so it seems.
We go deeper into this important topic in Dadpreneur Freedom, and if you’re interested in the cheat code, click on the link below…