15 Things EVERYONE Wants

A quick post before I finish off this Ric Flair 30-for-30 ESPN documentary, which is excellent, by the way.

If you were a wrestling fan growing up, I highly recommend it. A look “behind the glitz & glamour” of it all, and quite sad. He still is, at 68 years old, addicted to the sport/fame of it all

Here is a GIF of the Dirtiest Player in the Game that I’ve now watched 76 times today…

Anywho…

Do you know what your prospects want?

I mean what they truly want?

This might seem painfully obvious to some, but I know a lot of Dadprenuers think they know what their market wants, but has never truly asked them. I definitely recommend you getting to know your market and asking these questions, but have some good news for you….

Earlier, I was reading a book on awareness, and the author shared a list of 15 things EVERYONE wants.

Here is his list…

  • To feel better…
  • To behave better…
  • To have more closeness, more love…
  • To have more mental clarity, to make better decisions…
  • To have more happiness…
  • To feel more security, more inner peace…
  • To be healthier, to live longer…
  • To have financial security, to make more mon-ey…
  • To have a labor of love….
  • To have doable challenges…
  • To understand people better….
  • To be understood by others…
  • To be more persuasive…
  • To make a difference….
  • To experience a sense of spiritual connection

The list above are SOLUTIONS to problems. Ideally, you should be solving a specific problem for your market. If you’re not doing that, it’s time to get back to the drawing board.

I know the feeling, so want to help you out with a question….

What is the ultimate OUTCOME your product or service provides?

It should be one (or more) from the list above. If not, dig deeper.

Then sell them THAT.

Don’t sell a feature or benefit or what it does.

They want to know how you can help them alleviate pain and/or satisfy a deep desire. Bonus points if you can achieve both.

Sell them what they WANT.

It’ll make your life a whole lot easier.

Adam Dukes

How to Attract Profitable Prospects
Without ‘Hustling & Grinding’ Your Face Off  Get the Dadpreneur Freedom Guide!  

About the Author

My name is Adam…a stay-at-home-Dadpreneur, a marketing strategist, a horrendous fantasy football player, a dreadful golfer, a cheeseburger connoisseur and a wastebucket full of useless sports knowledge.