Yesterday we took the kids to Ikea…
On the left, Ashton pretending to write emails like Daddy, and Ava, on the right, testing out a bed…
Surprisingly, they absolutely loved it.
They ran around, jumped on every bed & laid on every couch.
We didn’t buy anything yesterday, but got plenty of ideas.
Although, cut the trip short as Daddy was losing his patience 🙂
Jim Camp, was the World’s most fear negotiator. Fellow marketer Ben Settle, turned me onto Mr. Camp.
In an interview recorded in ’07, Camp said, “Vision drives decision”
We went to Ikea to create the vision of what we want, get an idea of costs, colors and things like that.
You can use this in your busienss, too.
Your prospects don’t care much about stats and figures.
You need to paint a picture for them.
You want to crease a vision for them.
You need to simplify it for them.
Here is what I share when I am explaining the power of marketing automation & email to busienss owners, who are not too familiar with how this all works….
Imagine having your own sales force, working for you ’round the clock — 24/7/365.
This team of sales assassins, can communicate with the most qualified people about your product or service.
Here’s the kicker, this team of assassins…
- Will never call in sick
- Will not ask to take a vacation
- Will never show up late
- Will not cost you a penny
- Will never go work for your competition
- Will not ask for benefits
- Will ALWAYS present the perfect pitch, without fail
And this sales force will NEVER flirt with Debbie in accounting!
This is just a glimpse into the power of what an automated sales system can do for your busienss.
A bit more powerful than selling a marketing funnel and/or email marketing, don’t ya think?
I have created a “vision” for them, and explain it in terms a 9-year old could understand.
How can you create a vision for your prospects?
As Russell Brunson would say, you want to eliminate “techno babble” from yuor marketing, as your prospects will not understand that.
Sell the outcome.
Create a vision.
Cash more checks.
Cut me in on some on the action?