The Marketing Trifecta: Market, Message & Media

This is a common issue I continue seeing.

And, it’s a mistake I made for years.

Something I am constantly working on, as I feel it’s never “complete” or “finished”.

It doesn’t matter what email software you use…

Or what funnel builder..

Or website platform…

Or Facebook ad objective…

Or image size…

Or what color your call to action button color should be…

Or what time to post on social media…

Or what day/time to run your webinar…

Or…ok, you get my point.

There are 3 critical pieces in ALL marketing.

That’s it.

And these 3 pieces have been used for the last 50+ years.

They may not be flashy.

They may not be sexy.

But when you put these 3 to work — the effectiveness of your advertising/marketing will DRAMATICALLY improve.

You’re better off lighting your money on fire if you do not nail these three elements…

Since I am in Vegas, I am going to now refer to this as the “Marketing Trifecta”.

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Master these 3, and NEVER have issues with marketing again….

MARKET (who)

Your target market. I talk about this a lot, and it’s because it is extremely important. It’s much easier to talk to your prospect’s pain & problems and dreams & desires when you exactly who you’re talking to.

“Business owners” and/or “entrepreneurs” is not a target market.

Niche down, and niche down again. If you’re creative, you can create a “category of one”, meaning you virtually eliminate your competition.

Generalists fight for scraps at the table.

While specialists have Caviar for breakfast with champagne bubble baths

KNOW YOUR MARKET!!!

MESSAGE (what)

Once you know your market, you can now craft a compelling message.

How is your product/service going to help eliminate the problem they are facing and/or get
them to the dream they desire.

Why should they choose you over the others in your market?

What do you offer than no one else offers?

Focus on your client’s desired outcome. Talk benefits & features, but really focus on the
OUTCOME your product/service provides.

Work on creating a “million dollar message”.

MEDIA (where)

This is where you’re going to share your message.

This is the one piece on the “Marketing Trifecta” part that changes, the above 2 rarely change.

There are a plethora of choices on where to share your message.

Here are just a few…

  • A blog
  • Email
  • Facebook (organic, paid ads, FB groups)
  • Instagram
  • YouTube
  • LinkedIn
  • Podcast
  • Direct mail
  • TV, radio, billboards, newspapers, etc

My adivce is to pick 1 or 2 of the above, where your MARKET hangs out.

You can venture out after you get the first 1 or 2 dialed in.

I am not a fan of “be everywhere” as you’ll spread yourself too thin. Become a master of 1, maybe 2.

There you have it, the “Marketing Trifecta”

Dial those 3 is, and you’re literally unstoppable.

I recorded a podcast about this topic, have a listen below…

 

About the Author

My name is Adam…a stay-at-home-Dadpreneur, a marketing strategist, a horrendous fantasy football player, a dreadful golfer, a cheeseburger connoisseur and a wastebucket full of useless sports knowledge.